WE ARE CREATIVE DIRECTORS WHO SPENT YEARS HELPING FASHION HOUSES TELL STORIES AROUND DESIRE, FANTASY, AND IMAGE. BUT IN OUR ACTUAL LIVES, BETWEEN SHOOTS, MEETINGS, AIRPORTS, SCHOOL RUNS, DINNERS, AND THE GENERAL CHAOS OF BEING IN THE THICK OF IT, THE BAGS THAT LOOKED RIGHT OFTEN DIDN'T FUNCTION RIGHT OR FELT TOO PRECIOUS FOR THE WAY WE ACTUALLY LIVED. LA MAMA STARTED FROM THAT TENSION.

WE DIDN'T SET OUT TO LAUNCH AN ACCESSORIES BRAND. WE JUST WANTED A BAG THAT COULD HANDLE THE DAY AND WORK WITH ANYTHING, ANYWHERE. THE ONE THAT CAN SIT AMONG FASHION, BUT SURVIVE THE DAY AS IT ACTUALLY HAPPENS.

LA MAMA RECONCILES TWO WORLDS WE KNOW INTIMATELY: THE EDITORIAL EYE AND THE CHAOTIC EVERYDAY. ONE WHERE EVERYTHING IS STYLED, POLISHED, AND INTENTIONAL. ANOTHER WHERE LIFE IS NOT THAT CONTROLLED. THAT SPACE, BETWEEN THE PERFECT IMAGE AND THE LIFE SURROUNDING IT, IS WHERE LA MAMA BEGAN.